Winnebagoⓘ Industries (WGO) has launched a new brand platform for its Grand Design RV brand, which the company says challenges the RV industry's long-standing focus on destination and adventure by placing human connection at the center of the RV experience. The "All Roads Lead to This" campaign includes an updated Grand Design logo and expanded brand promotion across narrative content, digital experiences, products, and owner and dealer touchpoints. The campaign will be presented at upcoming events, including the Elkhart Dealer Open House and the Hershey RV Show, where the company plans to debut new products.
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