Retain Media's Q2 2026 RV Market Brand Consideration Report, based on over 2.2 million searches across 139 RV brands, shows imported caravans and motorhomes extending their share of buyer consideration for a third consecutive quarter. Imported brands' share of total search rose to 27.8% from 26.7% in the previous quarter. Market leader Jayco's share fell to 23.1%, while Winnebagoⓘ was the quarter's clearest gainer. Three brands—Network RV Caravans, Sunland Caravans, and Starvision—exited the market due to administration or closure.
OpenVan.campβ
Motorhome world — here
OpenVan.campβ
Motorhome world — here
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