According to a report from RVTravel.com, RV manufacturers expect healthy sales activity in 2026 but have lowered their growth forecasts. THOR Industries, owner of Airstreamⓘ and Jayco, reduced its profit outlook while maintaining its sales forecast. For buyers, this means more choice and room to negotiate, as dealers remain motivated.
Meanwhile, the RV Industry Association (RVIA) lowered its 2026 wholesale shipment forecast. The median projection in the new RV RoadSigns report is 314,000 units, 8.2% below 2025 levels. High financing costs and inflationary pressure on household budgets were cited as reasons.