First Camp Frigård in Kollund, Denmark, has seen a sharp rise in foreign bookings. Compared to last year, bookings from Germany increased by 55%, from the Netherlands by 156%, and from Belgium by 129%. Cars with D, NL, and B license plates are increasingly common in the parking lot.
Camp management links this trend to the extreme heatwave in Southern Europe, where temperatures reach 43°C, prompting tourists to seek cooler destinations like Denmark. However, researchers note that this is only one factor, along with marketing and tourist preferences.