The article examines how vanlife has shifted from a necessity-driven alternative to housing into a commercial product. Originally rooted in 1960s–1970s counterculture, it later became a response to the global housing crisis and rising rents. Today, rental services offer a packaged experience: in Bali, renting a Jucy 3 costs around 900,000 Indonesian rupiah per night, with a standard package limiting mileage to 100 km per night, while fuel, insurance, and campsite fees are extra. Thus, freedom on the road has become a market commodity, accessible according to financial capacity.
