Why Xiaomi is not entering the motorhome market

Xiaomi has no plans to produce motorhomes, despite their fit with the 'human-vehicle-home' ecosystem. In 2024, about 30,000 self-propelled motorhomes were sold in China, less than 0.2% of the total passenger car market (over 20 million units). The market is too small to recoup R&D and production investments. Additionally, China lacks motorhome infrastructure: few campsites, charging and waste disposal points, and tall motorhomes often cannot enter underground parking and are restricted on central roads. In 2021, Xiaomi built one demonstration motorhome on a Maxus chassis with 60 smart devices for a fan, but it was a one-off project.