In September 2025 China's State Council forwarded measures from ten government bodies to stimulate motorhome consumption, the country's first systemic policy guidance covering the entire chain. In the first half of 2026, 12,153 self-propelled motorhomes were registered in China, up 32.6% year-on-year, while camper van registrations rose 64.2% to 5,315 units, reaching a 43.7% share of the segment. At the 27th Shanghai International Motorhome Show, exhibition space grew 20%, exhibitor numbers rose 30%, and advance visitor registrations for camper vans increased by about 500%. New energy motorhome penetration climbed from 0.3% in 2023 to 18.4%.
