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Why Paid Media Is Harder for RV Dealers

03.04.2026 11:21 1 min 1 source
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Why Paid Media Is Harder for RV Dealers
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Cost-per-click for RV dealers increased by 14% in 2025 due to heightened auction competition and changes in search engine results pages, particularly on mobile. This results in fewer ready-to-buy leads for the same budget, as customer decision cycles have lengthened. Advertising effectiveness is now more dependent on the seasonal demand curve for RVs.

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Why Paid Media Is Harder for RV Dealers

03.04.2026 RV PRO ENG

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