Why Paid Media Is Harder for RV Dealers
Cost-per-click for RV dealers increased by 14% in 2025 due to heightened auction competition and changes in search engine results pages, particularly ...
Cost-per-click for RV dealers increased by 14% in 2025 due to heightened auction competition and changes in search engine results pages, particularly on mobile. This results in fewer ready-to-buy leads for the same budget, as customer decision cycles have lengthened. Advertising effectiveness is now more dependent on the seasonal demand curve for RVs.