According to data from the InteractRV dealer network, which represents more than half of the RV market, dealerships gaining ground in 2026 are not those with the biggest ad budgets but those focusing on fundamentals. The top 10% of dealers generate 4.5 times more leads and turn inventory 54% faster than others. Key factors include transparent pricing, complete listings with photos, and quick response times, especially after hours when 54% of shoppers browse.