AI reshapes trip planning and RV buying: 2026 data

Cost-per-click for RV dealers increased by 14% in 2025 due to heightened auction competition and changes in search engine results pages, particularly on mobile. This results in fewer ready-to-buy leads for the same budget, as customer decision cycles have lengthened. Advertising effectiveness is now more dependent on the seasonal demand curve for RVs.

RVezy, an RV rental platform, won a 2025 Stevie Award for customer service. Meanwhile, experts advise RV dealers on optimizing operations during peak season and humanizing their dealerships to build customer loyalty.

Artificial intelligence is already being used by RV dealerships, with the strongest returns seen in sales and customer relationship management (CRM). Dealerships using AI-powered CRM report up to a 32% increase in conversions and a 70% reduction in response times. AI also assists in marketing, service, inventory management, and pricing by analyzing real-time data.