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AI reshapes trip planning and RV buying: 2026 data

30.01.2026 21:05 1 min 1 source РУС
RV PRO ISL

RV buyers are increasingly using AI for initial research and model comparisons, altering the traditional path to purchase. For dealers, ensuring the accuracy and consistency of inventory data has become critical, as AI compiles answers from public information. Visibility in search results now depends on data cleanliness, not just marketing efforts.

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AI is reshaping the RV buyer's journey

30.01.2026 RV PRO ISL Original source
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Cost-per-click for RV dealers increased by 14% in 2025 due to heightened auction competition and changes in search engine results pages, particularly on mobile. This results in fewer ready-to-buy leads for the same budget, as customer decision cycles have lengthened. Advertising effectiveness is now more dependent on the seasonal demand curve for RVs.

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