Grand Design RV, a manufacturer of towable and motorized RVs, has announced the launch of a new brand platform, 'All Roads Lead to This,' which emphasizes connection between people rather than destinations and adventures. The campaign is based on survey data from the American Psychological Association for 2025, indicating that more than half of American adults feel isolated.
As part of the campaign, the company will update its logo while retaining the iconic drafting compass. The launch coincides with the upcoming Elkhart Dealer Open House and the Hershey RV Show. The campaign will roll out across all customer touchpoints in North America.