RV Dealer Leisureland Pivots to Overlanding Niche
Idaho-based RV dealer Leisureland has shifted from selling pre-owned and mainstream models to specializing in overlanding. Since 2024, the company has...
Idaho-based RV dealer Leisureland has shifted from selling pre-owned and mainstream models to specializing in overlanding. Since 2024, the company has been introducing MDC motorhomes and Pause off-road models to the US market, trimming its inventory and staff to operate as a boutique dealer. The strategic pivot follows the post-pandemic saturation of the conventional RV market.