Market Growth and Infrastructure
In 2025, nearly 8,000 motorhomes were registered in Italy, a 10.6% increase from the previous year. Italy ranks third in Europe for motorhome and caravan production, with 80% of output exported. European motorhome tourism involves about 20 million tourists using 6.5 million vehicles.
The Italian Ministry of Tourism has allocated €25.7 million to build 4,500 new parking spaces for motorhomes.
Exhibitions and Novelties
The Parma Motorhome Salon, scheduled for September 12–20, 2026, is the second most important in Europe. At the previous Parma exhibition, 12 high-tech novelties for the 2026 season were presented. Highlights included a €820,000 motorhome with a built-in garage for a Mini car, electric vans, and foldable tents. Organizers noted that motorhome tourism has become a permanent lifestyle, with demand shifting toward compact, tech-savvy, and eco-friendly vehicles.
Smart Accessories
Compact and energy-efficient accessories for motorhomes and vanlife include portable power stations, solar panels, 5G routers, and security systems. They address energy supply, connectivity, kitchen, and safety needs.