The owner of The Poplars Caravan Park in East Runton has applied to North Norfolk District Council for permission to use the entire site year-round. Currently the park operates seasonally, with a winter closure except for 20 days over Christmas and New Year. The application cites benefits for management, marketing, viability, and local businesses. The parish council objected, fearing a 12-month licence could turn the park into a residential site, and demanded assurances that this is not the intent.