A Bridgestone-OpinionWay survey found that 72% of French drivers, including motorhome owners, have adopted all-season tyres. Seasonal tyre changes are seen as a significant constraint (time, cost, storage) by 73% of respondents; 58% keep the same tyres all year. The 3PMSF marking, which certifies winter use, is known to 43% of those surveyed, but only 20% checked it at purchase. According to Syndicat du Pneu data, all-season tyre sales rose 15.7% in the first half of 2026, accounting for 46% of the French tyre market.
