Go RVing reports that Halloween is expanding from a single-day holiday into a weeks-long season of experiences including decorating contests, community events and outdoor activities. According to Circana data, over 50% of American families will participate in Halloween festivities over several weeks leading up to the holiday. Go RVing advises brands to integrate this trend into marketing: create social content featuring campground trick-or-treating, host 'Spooky Saturday' events with RV decorating and pumpkin carving, and publish blog or email content about local haunted attractions and RV-friendly campgrounds.