Johan Engström, Secretary General of Naturturismföretagen, after a two-week motorhome trip along the coasts of Halland and Skåne, stated that Sweden does not have a general problem of overtourism. He argues that tourism is strong but unevenly distributed: a few places are crowded, while many others are too sparse. The problem, he says, is not primarily too many tourists, but too little management, organization, and refinement. Engström calls for developing tourism through quality and added value rather than increasing visitor numbers, and emphasizes the need for attractive, bookable motorhome parking areas.
