The YouTube channel Camping Empire, covering motorhomes, caravans and rural retreats, has reached 700,000 subscribers and 370 million cumulative views. Average daily views exceed 200,000. Founder Kim Yong-seop launched the channel in December 2019 after working as a producer at Korea Economic TV. A video about rural huts published in May 2020 drew 1 million views in a day, and subscribers rose from 100,000 to 300,000 within months. About 80% of the audience are men aged 40 to 60.