South Korean camping gear brand DOD (Highlight Brands) has launched the DOD CHA project — a mobile camper that will travel between campsites across the country. The project starts in late April in Chungju, then visits Yeoncheon, Mungyeong and Gimje in May, and Yeongwol in June.
According to some sources, each stop lasts one day and one night; according to others, it is 1 night / 2 days. The camper is decorated in a wooden style. Inside, there are tea tastings, clothing and gear exhibitions, as well as an area for testing large tents and installation consultations. Some sources also mention board games and quizzes.
The project aims to replace traditional store visits with on-site meetings at holiday spots, allowing customers to interact directly with the brand.