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In Brief
Camping brand DOD introduces DOD CHA, a mobile camper van that will tour campsites across South Korea from late April to June, offering tea tastings, gear exhibitions, and consultations.
South Korean camping gear brand DOD (Highlight Brands) has launched the DOD CHA project — a mobile camper van that will visit campsites nationwide. The tour starts in late April in Chungju, followed by Yeoncheon, Mungyeong, and Gimje in May, and Yeongwol in June.
The camper van features a wooden interior and operates on a 1-night/2-day schedule (some sources say 1 day/1 night). It offers tea tastings, clothing and gear exhibitions, a zone for testing large tents, and setup consultations. Visitors can also enjoy board games, quizzes, and photo sessions.
The initiative aims to replace traditional store visits with on-site meetings at campsites, allowing customers to directly experience the brand and its products in a camping environment.
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Camping lifestyle brand DOD launches DOD CHA, a mobile motorhome visiting campsites across South Korea. Starting in late April in Chungju, the project...
Camping lifestyle brand DOD launches DOD CHA, a mobile motorhome visiting campsites across South Korea. Starting in late April in Chungju, the project offers tea, tent testing zones, and gear exhibitions to enhance direct consumer engagement.
The DOD brand is running a mobile project called 'DOD CHA' using a camper van from late April to June. The vehicle will tour campsites nationwide to s...
The DOD brand is running a mobile project called 'DOD CHA' using a camper van from late April to June. The vehicle will tour campsites nationwide to showcase equipment and offer consultations.
Outdoor lifestyle brand DOD announced the DOD CHA project, a motorhome that travels to campsites across South Korea. Instead of visiting a fixed store...
Outdoor lifestyle brand DOD announced the DOD CHA project, a motorhome that travels to campsites across South Korea. Instead of visiting a fixed store, customers can meet the brand directly at camping locations. The first trip is scheduled for late April in Chungju, followed by Yeoncheon, Mungyeong, and Gimje in May, and Yeongwol in June. The motorhome offers tea tasting, clothing and gear displays, and the opportunity to test large tents with setup consultations.
The brand DOD (Highlight Brands) has launched the 'DOD Cha' project—a mobile camper touring campsites in South Korea. Each stop lasts one day and one ...
The brand DOD (Highlight Brands) has launched the 'DOD Cha' project—a mobile camper touring campsites in South Korea. Each stop lasts one day and one night. The camper is decorated in wood tones and offers tea ceremonies, clothing and gear exhibitions. The project starts in late April in Chungju and runs through June, covering multiple locations.
The DOD brand is launching a mobile camper van to showcase products at campgrounds. The 'DOD CHA' project will operate on a 1-night/2-day schedule, st...
The DOD brand is launching a mobile camper van to showcase products at campgrounds. The 'DOD CHA' project will operate on a 1-night/2-day schedule, starting in late April in Chungju, with subsequent stops in Yeoncheon, Mungyeong, Gimje, and Yeongwol.
South Korean brand DOD (Highlight Brands) announced the launch of the 'DOD Cha' motorhome project, which will tour campgrounds across various regions....
South Korean brand DOD (Highlight Brands) announced the launch of the 'DOD Cha' motorhome project, which will tour campgrounds across various regions. The motorhome operates on a 1-night-2-day schedule, starting in Chungju in late April, followed by Yeoncheon, Mungyeong, Gimje in May, and Yeongwol in June. On-site activities include tea tasting, apparel and gear displays, tent consultations, board games, and quizzes.
Camping gear maker DOD announced the launch of a mobile camper van 'DOD CHA'. Starting in June, it will tour campsites nationwide with a 1–2 day progr...
Camping gear maker DOD announced the launch of a mobile camper van 'DOD CHA'. Starting in June, it will tour campsites nationwide with a 1–2 day program, including test drives, photo sessions, and quizzes.
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Korean brand DOD is launching a mobile camper van project for direct customer interaction at campsites. The van will tour campsites from late April th...
Korean brand DOD is launching a mobile camper van project for direct customer interaction at campsites. The van will tour campsites from late April through June, offering product displays, consultations, and tea ceremonies. The initiative aims to replace traditional store visits with on-site meetings at leisure locations.
The Korean camping lifestyle brand DOD is launching a mobile camper van to showcase its products. The project, named DOD CHA, will operate on a 1-nigh...
The Korean camping lifestyle brand DOD is launching a mobile camper van to showcase its products. The project, named DOD CHA, will operate on a 1-night/2-day schedule, touring campsites in Chungju, Yeoncheon, Mungyeong, Gimje, and Yeongwol from late April through June 2024.
Updated: 13.06.2026
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South Korean camping lifestyle brand DOD (Highlight Brands) has launched a mobile camper van project called ‘DOD CHA’. The van will tour major campsites across South Korea from late April to June 2026, starting in Chungju. It features a curated tea service and an outdoor exhibition area for spring/summer apparel and small gear, along with a tent testing zone. The initiative aims to provide hands-on product experiences that are difficult to achieve in indoor retail spaces.
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