DOD Launches Mobile Camper Van ‘DOD CHA’
South Korean camping lifestyle brand DOD (Highlight Brands) has launched a mobile camper van project called ‘DOD CHA’. The van will tour major campsit...
South Korean camping lifestyle brand DOD (Highlight Brands) has launched a mobile camper van project called ‘DOD CHA’. The van will tour major campsites across South Korea from late April to June 2026, starting in Chungju. It features a curated tea service and an outdoor exhibition area for spring/summer apparel and small gear, along with a tent testing zone. The initiative aims to provide hands-on product experiences that are difficult to achieve in indoor retail spaces.