RMS: 66% of campers plan more trips in 2026
RMS has released its 2026 State of the Outdoor Accommodation Report based on responses from 1,500 campers across the U.S., U.K., Australia and New Zea...
RMS has released its 2026 State of the Outdoor Accommodation Report based on responses from 1,500 campers across the U.S., U.K., Australia and New Zealand. 66% plan to camp more in the coming year, up eight percentage points from last year, while 86% identify as lifelong or returning campers. For the first time, online search (64%) has overtaken word of mouth (60%) as the leading way campers discover campsites. Nearly 85% are more likely to book when they can select their exact site in advance. 14% now use AI tools such as ChatGPT or CampChimp during trip research; among them, 40% use it to find the lowest rates and 32% for personalised travel planning. 88% say sustainability matters when deciding where to stay, with nearly half rating it very or extremely important. 67% notice when campgrounds invest in new technology, and 40% expect updated systems.
