According to SSI data, new RV retail sales in the US declined 11.14% in December 2025 compared to the same month in 2024. The downturn affected all major categories: motorhome sales fell 12.08% and towable sales dropped 11.00%.
Regional performance varied widely. In Chattanooga, Tennessee, sales surged 64.29%, while in Tallahassee, Florida, they plunged 75.15%. Sources differ slightly on the Chattanooga figure: one reports a 64.29% increase, another says "more than 60%."