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Worldhotels, part of BWH Hotels, has introduced a new brand called Backdrop focused on glamping retreats. The move is driven by the growing importance of the camping audience for hotel companies. The Zion Wildflower Resort is among the first locations under the new brand.
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Worldhotels, part of BWH Hotels, has introduced a new brand called Backdrop focused on glamping retreats. The move is driven by the growing importance...
Worldhotels, part of BWH Hotels, has introduced a new brand called Backdrop focused on glamping retreats. The move is driven by the growing importance of the camping audience for hotel companies. The Zion Wildflower Resort is among the first locations under the new brand.
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Hotel chains including Falkensteiner and World Hotels are targeting premium camping as a growth market. World Hotels has launched a glamping brand called Backdrop, while Falkensteiner is developing Falkensteiner Camping Zadar. The focus is on mobile homes and service offerings that generate high rates year-round.
The German glamping market is experiencing steady growth: the share of rental accommodations (Tiny Houses, lodges, glamping tents) in campsite revenue is expected to exceed 20% this year. In 2024, the industry generated around €18.5 billion, and by 2025 the glamping market volume is estimated at $210.7 million, with a projected doubling within eight years. Key drivers include high customer willingness to pay, year-round rental capability for winterized units, and increasing international investment. Regional price differences persist: the average overnight cost for a family in Baden-Württemberg is €44, reaching €47 in the Black Forest.
Austria
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FMTG expands into camping with a new glamping brand. Portfolio includes six sites, including Zadar and Grubhof.
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