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Kampgrounds of America Inc. President and CEO Toby O’Rourke previewed her keynote speech for the RV Industry Power Breakfast. The event is scheduled for May 21 at the RV/MH Hall of Fame in Elkhart, Indiana. O’Rourke will address the campground market and industry trends.
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Kampgrounds of America Inc. President and CEO Toby O’Rourke previewed her keynote speech for the RV Industry Power Breakfast. The event is scheduled f...
Kampgrounds of America Inc. President and CEO Toby O’Rourke previewed her keynote speech for the RV Industry Power Breakfast. The event is scheduled for May 21 at the RV/MH Hall of Fame in Elkhart, Indiana. O’Rourke will address the campground market and industry trends.
Updated: 25.07.2026
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© Woodall's Campground Magazine - Daily News & Information for the Outdoor Hospitality Industry
Toby O’Rourke, CEO of Kampgrounds of America, speaking at the RV Industry Power Breakfast in Elkhart on May 21, identified the participation gap as the industry’s defining issue. KOA data shows camper numbers rose 24% since 2019 to 52 million in 2025, but camping frequency dropped: households camping once a year increased from 12% to 34%. O’Rourke noted 5–8% of RV owners didn’t use their vehicles last year, and acquiring new campers costs more than retaining existing ones.
Industry
© Woodall's Campground Magazine - Daily News & Information for the Outdoor Hospitality Industry
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© Woodall's Campground Magazine - Daily News & Information for the Outdoor Hospitality Industry
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