China's Gen Z is increasingly buying or renting campers for travel. According to CCTV, during the National Day holiday, self-driving trips using private cars and campers accounted for over 90% of all road travel. In the first half of 2026, camper sales exceeded 120 million units, up 32.6% year-on-year. Chinese authorities have introduced measures to boost consumption in the sector, including improving camper quality, securing parking spaces, and expanding camping infrastructure.