Motorhomes for vaquejada can cost over R$ 50,000 per square meter
In Brazil, the market for luxury horse trailers used in vaquejada competitions has reached prices comparable to high-end real estate, with costs excee...
In Brazil, the market for luxury horse trailers used in vaquejada competitions has reached prices comparable to high-end real estate, with costs exceeding R$ 50,000 per square meter. These vehicles, such as the one owned by singer Wesley Safadão, valued at over R$ 1 million, feature gold-plated faucets, automatic doors, and outdoor leisure areas. The industry classifies these trailers on a one-to-five-star scale based on comfort for riders and animals. One of the most expensive trailers at the Expofeira event in Bahia included two full suites, a kitchen, and air conditioning. The economic rationale is tied to the growth of vaquejada as a business: a single event creates about 100 direct and 300 indirect jobs, and the record sale of a horse reached R$ 6.5 million.
