Tourism and export growth
Rongcheng in Shandong Province, China's largest motorhome producer and exporter, is developing coastal motorhome tourism. More than 20 campsites have been created along a 500-kilometer coastline, linking 12 A-level scenic areas, 4 national marine pastures and hundreds of coastal villages.
Support measures and figures
In September 2026, 10 departments including the Ministry of Culture and Tourism issued measures to support motorhome consumption. According to Source 2, the State Council of China transferred to ten departments measures to stimulate motorhome consumption, including revision of service life, parking rules, land allocation for campsites and leasing. In the first half of 2026, motorhome exports from Rongcheng reached 1.06 billion yuan, up 21% year-on-year and accounting for more than 55% of China's total motorhome exports. According to Source 2, this is 87.6% of the province's total. The city has registered more than 200 motorhome-related patents. Prices for towable motorhomes start at 40,000–50,000 yuan, while two-story models cost 200,000–300,000 yuan. During the holiday period, motorhome rentals became 20–30% cheaper.