Go RVing's 2026 Ultimate RV Tailgate concluded on Saturday 24 October with the Texas A&M vs Alabama game at Bryant-Denny Stadium in Tuscaloosa, Alabama. Over the four-hour event, more than 800 people toured the motorhome and 6,000 engaged with the activation. The display stood in front of the stadium at Champions Lane and one of the main gates, which Go RVing said created high visibility. Go RVing is running immersive marketing pop-ups at major college football games nationwide, including a sweepstakes to win $10,000 towards an RV. The campaign is in its second annual edition after last year's debut.
