Jiangling Motors (JMC) is ramping up motorhome production, focusing on usage scenarios. The company plans to sell 600 units this year, a 10% increase year-on-year. Demand is shifting from retirees to a younger demographic (45+), who prefer short outdoor trips. JMC invests 5-6 million yuan in R&D, holds 83 patents, and commands a 4.6% market share, ranking among the top three.