In the Hamadori region of Fukushima Prefecture, which was devastated by an earthquake and nuclear accident 15 years ago, a tourism initiative using camper vans has been launched. The project is led by local entrepreneur Asuka Kusuga (according to other sources, Asuka Kusaka), who is building a network of RV parks for safe parking and overnight stays.
Five such parks have been established so far. A camper van rental service is planned to start in summer 2026. The goal is to turn Hamadori into a "road trip capital" and attract tourists by blending traditional culture with new forms of recreation.