Japan introduces 'extreme heat days': camper rental as heatstroke countermeasure

Japanese kei vans Daihatsu Atrai and Honda N-VAN, popular for car camping, received updates for 2026. The Atrai RS (2WD) costs 1,859,000 yen, features a 658cc turbo engine with 64 hp and fuel economy of 14.7 km/L. The N-VAN Fun Turbo (2WD) costs 2,024,000 yen, has a similar engine but more torque (104 Nm) and better efficiency (17 km/L). Atrai offers a flat floor for two, while N-VAN has a fold-down seat and pillarless opening for easy loading.

MDN Madonna has unveiled a one-off camper based on the Toyota HiAce Super Long, named 'J'ai Euro Camper'. The vehicle features a full VOGUE aero kit and 19-inch Fabre Valone RM-6 wheels, while the interior is tailored for fishing: cabinets, sink, 1500W inverter, dual battery, 50L fridge, and T-REVO 900 seats. Rear window extension panels increase the bed width to 180 cm. Price is available on request.

Nitori has started selling a sleeping bag that can also be used as a cushion for 3,990 yen. The product has three modes: sleeping bag, blanket, and cushion. In sleeping bag mode, it measures 75×185 cm; in cushion mode, 45×45 cm. It features a carry handle, antibacterial deodorant treatment, and water-repellent finish. The manufacturer recommends it for camping, overnight stays in vehicles, and as an emergency item.

Japanese camping YouTuber MAE CAMP warns that tents are not comfortable in summer heat. Even well-ventilated models become stuffy in direct sunlight. He recommends using a tarp for shade, placing the tent in the shade, and spending daytime under the tarp.

A survey of 2,297 evacuees from the 2016 Kumamoto earthquake found that 47.2% spent the longest period in a car. The main reason, cited by 79.1%, was the belief that a car was safer due to ongoing aftershocks. Experts note that a car is not a suitable living space and can pose health risks, while also making it difficult for authorities to provide support. In June 2024, the national government revised its basic disaster prevention plan, recommending measures such as distributing compression stockings and having nurses patrol. However, only 30% of municipalities have implemented such measures, and a system to manage evacuee information is not yet in place.

At the Tokyo Camping Car Show 2026, held on July 11–12 at Tokyo Big Sight, DIRECT CARS exhibited a special camper version of the Toyota HiAce developed with tuning house WALD. Only five units will be produced. Pricing and specifications have not been disclosed.