Kei car campers and 'urban use' gain popularity in Japan as hotel prices rise

Rising hotel costs in Japan are driving demand for camper vans based on kei cars. These vehicles can sleep up to four people and cost around 3–4 million yen, roughly half the price of standard campers. Total camper sales reached 112.7 billion yen two years ago. Owners highlight ease of daily use and the ability to park in regular spaces.

Wood Design Park Co., Ltd. has launched a day-use camper service at Wood Design Park Ichinomiya. The new motorhomes feature a beige exterior, which the operator says blends with the green lawn and blue sky. The service targets visitors who want a vanlife experience without overnight stays and includes barbecue options. The park is located in Ichinomiya, Aichi Prefecture, Japan.

As hotel prices rise in Japan, more people are using camper vans not only for nature getaways but also for city trips. According to a rental operator, camper vans offer cost savings on accommodation and greater flexibility in travel planning. Demand is especially high during major events such as theme park visits or music festivals, with bookings starting months in advance. Improved infrastructure, including permission to park overnight at convenience store lots, is also driving the trend.

In Japan, demand for motorhome rentals is rising for city trips and events, not just for outdoor recreation. High hotel prices and lack of availability in popular tourist areas are driving the trend. Renting a motorhome saves on accommodation costs and offers more flexibility in trip planning.

In Japan, a growing number of camper van owners are using their vehicles not for outdoor trips but for city travel and large events. According to TV Asahi, these vehicles help save on hotel costs when visiting theme parks, music festivals, and other gatherings. Booking demand for parking spots often starts months in advance. Japan is noted as one of the most convenient countries for motorhome travel due to its well-developed highways, convenience stores, laundromats, and public baths.

The number of motorhomes in Japan is growing by approximately 10,000 units per year. For comfortable travel, over 570 designated RV parks with electricity and toilets are available. Beginners can rent motorhomes through the JRVA RENTAL service starting from 25,000 yen per day.