ICI advertising caravan wins award at Grand Prix Stratégies de l’Innovation Média 2026
The ICI network received the silver prize in the category 'Best communication campaign for a media / Best event, special operation, influence, media p...
The ICI network received the silver prize in the category 'Best communication campaign for a media / Best event, special operation, influence, media partnership' for the ICI caravan. The award was presented on May 20 at the Grand Prix Stratégies de l’Innovation Média 2026 ceremony. The caravan was first deployed in 2025 during the Tour de France (men's and women's). During the race, two listeners could follow the stage from the vehicle. The operation involved 21 local radio stations of the network, 8 of which are located in cities where the network is present.