Lee Kyung-kyu and Hyundai Motor launch 'Chabak Expedition' project for 2026 World Cup
South Korean TV personality Lee Kyung-kyu, together with Hyundai Motor, unveiled the 'Chabak Expedition' (차박원정대) project tied to the FIFA 2026 World C...
South Korean TV personality Lee Kyung-kyu, together with Hyundai Motor, unveiled the 'Chabak Expedition' (차박원정대) project tied to the FIFA 2026 World Cup. The first showcase took place on January 18. The project involves a motorhome journey covering 11 host cities of the tournament. Participants will use Hyundai vehicles equipped for camping, following the 'Next Starts Now' concept. Lee previously undertook a motorhome trip to the 1999 World Cup.