China's RV and caravan market undergoes structural adjustment
At a conference in Alxa, Inner Mongolia, the China Tourism Vehicle and Vessel Association released a report on the development of the RV, caravan, and...
At a conference in Alxa, Inner Mongolia, the China Tourism Vehicle and Vessel Association released a report on the development of the RV, caravan, and camping market for 2023–2024. According to the report, in 2023 the market entered a phase of stable growth with slowing pace, intensified competition, and shrinking profit margins. The share of young drivers (18–35 years old) exceeded 50%, and the total number of RV and caravan trips reached 36 billion person-trips, accounting for 73.6% of all domestic tourist trips. Key trends: cost control, youth orientation, development of lightweight and flexible campsites, and digitalization and intelligent services.