South Korean pickup market shifts: GMC and Ram enter after Tasman
The South Korean pickup market is undergoing a transformation. Following the launch of the Kia Tasman, which ended KG Mobility's dominance, GMC Canyon...
The South Korean pickup market is undergoing a transformation. Following the launch of the Kia Tasman, which ended KG Mobility's dominance, GMC Canyon and Ram 1500 have entered the market. In the first four months of 2026, 9,606 new pickups were registered, a 3.5% increase year-on-year. Pickups are increasingly seen as lifestyle vehicles for camping and off-roading, not just work trucks.