Chinese caravan maker reaches 12 million yuan annual revenue via livestream sales
Chengde Muniu Di Outdoor Equipment Sales Co., Ltd., a manufacturer of travel trailers, achieved annual revenue of 12 million yuan (about $1.7 million)...
Chengde Muniu Di Outdoor Equipment Sales Co., Ltd., a manufacturer of travel trailers, achieved annual revenue of 12 million yuan (about $1.7 million) through a livestream-based sales strategy. Since 2023, the company shifted from traditional offline channels to digital marketing, broadcasting live from its showroom and production workshops. Over two years, it accumulated 45,000 followers on social media, primarily end users and wholesale buyers, expanded sales nationwide, and began receiving overseas orders.